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Yuehao 2013 K-gold Gala - Golden Hat_titude

From: 2014-12-05

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OroArezzo Brings 'Golden Hat_titude' to the Yuehao K-gold Gala


In 2013, Yuehao hosted its yearly event the K-gold Gala in Shenzhen Shangrila Hotel. About 20 Italian companies participated in the Gala this year. The strongest presence at the Gala among the Italians was OroArezzo, which hosts an annual trade fair in Arezzo, Italy, the heart of the Italian gold jewellery industry. Along with the jewellery manufacturers at the show, the organization also brought an art installation that combines jewellery and fashion: The 'Golden Hat_titude' exhibition.


The exhibition uses high-quality hats from Borsalino, considered by many to be the finest hat maker in the world, with gold jewellery created by the jewellery manufacturers who participate in OroArezzo. Vogue Gioiello, a partner of the OroArezzo tradeshow also partnered the exhibit.


The hats and jewellery were displayed inside an immensely large red and black case. Inside the case the heads and upper bodies of 18 black mannequins were adorned with fashion-forward hats and matching jewellery. The inside of the case is colored blacked and include mirrors, which makes the display appear even larger. The result is individual works of art through different mediums in an environment that brings the works together while maintaining their individuality.

 

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